Folsom Sierra Endoscopy Center
Brand Identity and Website Design | Work done with EMRL
Folsom Sierra Endoscopy Center (FSEC) is the first client I art directed and produced without any assistance from my creative director. Due to the nature of endoscopy, I wanted to create a brand that projected professionalism, comfort, relaxation and technical expertise without ever directly alluding to what they do. I branded them, created an editorial voice, and produced their style guide and business system from the ground up. This project is still ongoing, but is being met with a lot of positivity from the entire FSEC staff.