Art Direction, Concepting, Design | Work done with RSE
The Niello Corporation is one of the biggest car dealerships in California. Working with RSE, I worked with our creative team to move their brand to take advantage of newer technologies and to continue their reputation as an innovator in our area. This work included Vine videos, the increased usage of drones in the local commercials, and different mobile technologies in their print advertisements.
Sometimes ideas you really like just don't make it past the concept phase. Below is a concept for a 4-page ad for Niello that wasn't chosen by the client, but that I think are excellent representations of my skill as a designer and art director.